Zebra was in the middle of a major brand redesign led by an external agency, but the rollout had fallen behind schedule and internal alignment was slipping. I was brought in as Associate Creative Director to stabilize the effort and act as a connective thread between marketing, IT, web development, and external partners.

My role focused on restoring momentum and clarity. I hired and managed freelance talent, oversaw active projects to ensure adherence to the new brand standards, and translated the new identity system into practical, usable tools for internal teams. This included training staff on the updated brand framework so it could be applied consistently across channels.

In parallel, I partnered closely with IT and Web Development to design a new website experience grounded in the refreshed brand. The goal was not just visual alignment, but usability and longevity. The result was a brand rollout that regained traction, internal confidence, and consistency across digital and marketing touchpoints.